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The research unit used is usually process of PT Nandimar Ayudhita, Branch regarding Malang in marketing and advertising their cosmetic merchandise. Source of this specific research is Attractiveness Sales manager, Attractiveness Operational manager, Thalia Dealer, beauty Revenue Captain, Secretary. Typically the taking research reference may be the people engaged directly and typically the oftengive services to be able to consumers. The accumulating data technique makes use of, First, unstructure meeting. The questionaire is usually not arranged very first, it is fitted with situation from respondent. Documentation was conducted by learning document of company related with research object.
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Theoretical consideration utilized in this study to assist the specialist understanding. It described about marketing conversation mix that has been the areas of advertising mix and utilized to achieve the prospective market and almost all of the business reasons. Then, the components of the advertising communication mix had been advertising, sales advertising, public relation plus publication, personal marketing, and direct advertising. Laswell Model concept said that the particular right way to apply communication process is to answer who says what in which channel to whom with what effect. In this research, descriptive qualitative was used as research design. The research subject was the employees who had understood about speedy internet or had experience in Telkom Co. Ltd about 3 years.
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The purpose of this study was to identify and analyze the marketing strategy services using the marketing mix variables were performed by the company to increase sales of tourism services. They will attempt and to continue consumming the product. To achieve the purpose of company, one of the purposes are to deliver information or communicated with consumer and people, remembering and recognizing to consumer for offered product in order to buy.
Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed.